A trophy tour for ICC Champions Trophy 2013 was organised by Hyundai Motors India Limited (HMIL), the official partner of ICC. It started off with displaying the trophy at New Delhi, in Ambience Mall, on 21st May, 2013. The tour commenced in Delhi and was followed by Mumbai (23rd-24th May) and Chennai (25th May).
Five lucky couples from each city bagged an opportunity to have an elite Champions dinner with the Champions Trophy. This was an initiative by Hyundai Motors to bring the fans closer to their sport.
Nalin Kapoor, Senior General Manager and Group Head, HMIL, said, “As the official partner of ICC Champions Trophy 2013, it gives us immense pleasure to organize the ‘Trophy Tour’ to give our cricket fans first-hand experience. We are confident that Trophy Tour will build excitement for the upcoming tournament and further strengthen Hyundai’s association with ICC in a nation where cricket is passion. We are very keen to engage with our customers through exciting activities planned for the coming months.”
Fans and customers also got an opportunity to visit the malls and click pictures with the Champions Trophy.
HMIL is also in association with ESPN Cricinfo to launch Hyundai Cricjockey. According to their Blue by Heart campaign, Hyundai Motors will organise a contest available online and on mobile phones.
The contest will require the cricket fans to watch a video and submit a commentary on it. Winners will get a chance to visit the ESPN studios situated in Bangalore and also to do the Live Google+ Hangouts along with the ESPN editorial team. The grand winner will get a chance to write a complete blog on the website.Speaking on the tour, Mr Campbell Jamieson, ICC’s General Manager- commercial, said, “The initiative taken by Hyundai will provide the followers of the game and supporters of cricket in the three cities with an opportunity to get closer to and feel the thrill of the ICC Champions Trophy 2013. The ICC Champions Trophy is a tournament of the elite in which the world’s best cricketers go head to head in a nation versus nation contest. I’m sure the trophy tour in India will ignite the buzz and add to the excitement as 15 matches will be played over 18 days with no team in a position to lose more than one match.”
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